Adverset Medial Solutions is to invest in its second generation CTP device and making a move away from visible light to thermal imaging.
It will do so with a new Suprasetter A 52 device and Auto Loader from Heidelberg.
Adverset Medial Solutions' managing director, John Easby,, said: 'Our previous CTP device used chemistry, didn't work in daylight and was manual.
The Suprasetter has Auto Loader which automatically feeds in the plates and it enables us to eliminate the chemistry with Saphira chemistry-free plates and this fits well with the company's environmental policy.
Based in a 12,000 square foot unit in Scarborough, UK, the company offers a concept and design, promotional print and display products service, as well as advising on new media and creating web sites.
Fast turn-around, promotional media for the business, leisure and entertainment sectors is its niche.
The company produces a high volume of plates a month, varying because the range of run lengths it handles is very wide.
It buys its Saphira chemistry-free plates direct from Heidelberg, knowing that they are tested on press before coming to market.
Adverset reviewed other options before selecting the Suprasetter but features, such as the standard debris removal system, which is vital when imaging ablative plates of this nature, and the system's energy saving laser system, were key to the buying decision.
The Suprasetter is also a good fit for the company, which runs Heidelberg's Speedmaster press technology and Polar cutting, Stahlfolder and Stitchmaster saddle-stitching finishing equipment.
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