According to a recent InfoTrends study, annual spending per user on e-media is growing at a 4.3% rate for e-reader users and at 6.9% for users of multipurpose devices. With the number of users growing rapidly, InfoTrends believes that if the market reaches current projections, within five years, one third to half of all readers will be using electronic devices.
“Reading E-Media: The End-User Perspective” captured the responses of nearly 700 users of dedicated e-reader devices such as the Kindle, Nook and Sony reader; computer users; smart phone users; and a small number of book publishers.
Results of this report highlight users’ observations, preferences and plans regarding this growing marketplace. Contact Robyn Wuori at robyn_wuori@infotrends.com.
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