Hampshire-based design and print business GTMS has launched a new PVC substitute, which it claims is 100% recyclable.
According to the Waterlooville company, the substitute, Polyethylene (PE), is a cost-effective and environmentally friendly alternative lightweight banner material.
Once printed on, it is long-lasting and is suitable for both long- and short-term campaigns and events.
The company said PE retains its eco-friendly credentials even when printed on because it uses solvent-free UV ink, conserves resources and diverts waste from landfills.
Dom Short, director at GTMS, said; "Green credentials and products are not just for the environmentally friendly, but are also a keen favourite for the budget conscious too.
"Sustainability makes good business sense and is a message made for tougher times, which is why we are aiming to reduce our PVC output by 25% by this time next year."
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