China Shanghai Printing Group Corporation (referred as “Shanghai Printing Group” thereafter), a printing company focusing on commercial printing for international customers, understands the importance of having a winning strategy in today’s competitive market.
“To be BETTER, FASTER, DIFFERENT and CHEAPER is the key to success. This is exactly what manroland promises” said by Mr. Steffen Dittmann, General Manager of Web Offset manroland Greater China. Naturally, Shanghai Printing Group has set its heart on manroland’s top-notch product in commercial printing- the 16-page ROTOMAN press- when the company decided to open a new printing plant this year.
“ROTOMAN is the market leader in commercial printing,” Mr. Shen Jianyi, General Manager of Shanghai Printing Group declared excitedly at the signing ceremony with manroland on May 6, 2008. “It is no surprise that we welcome ROTOMAN into our big family!”
As part of its expansion plan, Shanghai Printing Group is building a new integrated production plant in Qingpu District which is expected to run in full capacity by the end of 2008. The new factory has a floor area of 95,000 square meters and is expected to equip with the world’s state-of-the-art print technology equipment. ROTOMAN is at the core of this expansion plan.
“We are facing ever-changing demands from our commercial customers and we need a dynamic and flexible printing press,” Mr. Shen said. “ROTOMAN is the perfect match to our new first-class production plant.” Besides, Mr. Shen said: “the excellent comprehensive professional service offered by manroland Greater China’s Web team is essential in the final decision. As we modernize our production process, we need advice from a world-class company likes manroland so that we can keep pace with the demands of our international customers.”
This purchase is another milestone in Shanghai Printing Group’s 13-year history. The ceremony earned widespread attention of prominent members in the industry such as Wenhui Xinming Newspaper Group and Shanghai Zhonghua Printing. Representatives from Propaganda Department at City of Shanghai also joined to celebrate this grand event.
manroland is also thrilled to become a strategic partner with Shanghai Printing Group. Top executives present included Dr. Frank Tietsche, Vice-President of manroland Webfed Sales, who traveled from Germany for this special occasion and Mr. Steffen Dittmann, General Manager of Web offset manroland Greater China. Finally Mr. Dittmann proudly concluded. “manroland is always committed to Greater China, a region with tremendous potential and a bright future. We will continue to invest and commit to the printing industry in China and introduce the best of the best world-class print technology to our customers because WE ARE PRINT!”
（ROTOMAN: the Market Leader in Commercial Printing）
（Signing Ceremony, Representatives of Shanghai Printing Group and manroland sign the Contract!）
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