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Printing.com unveils W2P strategy as trading 'softens'

时间:2010-07-19 来源:必胜网

摘  要:
  Printing.com has said that trading conditions softened slightly across its franchise network in June, ahead of its AGM in Manchester this afternoon (16 July).   Overall, trading has contin ...

  Printing.com has said that trading conditions softened slightly across its franchise network in June, ahead of its AGM in Manchester this afternoon (16 July).

  Overall, trading has continued to undulate over the past quarter, although chief executive Tony Rafferty said the World Cup appeared to have had an impact on June trading, compared with April and May.

  "It's not fallen off a cliff – it's just softened slightly, but when you look at our historical filings, it's not unusual for trading to drop a little bit during that [World Cup] cycle," he added.

  In response to the continued uncertainty, the company has developed and published Vision 2015 – an internal strategy document designed to help its franchisees through the challenging economic climate.

  An integral part of this document is the company's web-to-print (W2P) strategy, which centres around its soon-to-be-launched online templates, to be used by its network of outlets.

  The company said the template-based W2P system would open new markets, particularly with larger businesses and multi-site operators, and would have a positive impact on second-half revenues.

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