　　The premier event in the folding carton industry, SinoFoldingCarton 2011 will take place from July 6 to July 8 at the China International Exhibition Center in Beijing. Reed Exhibitions, the organizers of the event, expect a large number of folding carton suppliers, equipment manufacturers and consumables manufacturers to gather at SinoFoldingCarton 2011.
　　With a huge exhibition area of 20,000 sqm, the show will include production equipment for folding cartons, rigid boxes, plastic (rubber) boxes and paper bags. Over 300 internationally renowned manufacturers will exhibit their newest products, all featuring high performance-cost ratio and advanced technological capabilities. A high proportion of these suppliers will be exhibiting at SinoFoldingCarton for the first time.
　　Over 800 pieces of folding carton equipment and nearly 1,000 consumables will be on display. Live, on-site demonstrations of many new products will also be performed. More than 30 domestic and international trade associations will send strong visiting delegations to the show. The exhibition will also run concurrently with numerous seminars that will feature key trade organizations and respected industry experts. The seminars will highlight the latest technical trends and production standards for folding carton manufacturers. The professional organization and sheer scale of the exhibition is testament to the recovery of the folding carton equipment market in 2011.
　　Shanghai Rocky Adhesives Co., Ltd. (hereinafter referred to as Shanghai Rocky) will showcase its premium products. Adhesives play a critical role in the packaging and printing industry, as well as in everyday life. The rapid development of the adhesive industry in recent years has brought about many new kinds of adhesive. At the same time, the use of formaldehyde, toxic solvents, toxic firming agents and additional toxic agents, in the production of adhesives poses a threat to the environment and to public health. Society’s increasing awareness of environmental protection issues and health risks has shifted attention from the performance and functions of adhesives to their environmental impact. This means that there is a growing need to develop “green” adhesives that are safe and environment-friendly.
　　To make them green, many adhesives need to be modified so that they are waterborne, solid, solvent-free and low in toxicity. Waterborne adhesives are the future. They are free of solvent emissions, environment friendly, inflammable, non-toxic, secure and cost-efficient. With a solid content of between 50% and 60%, as well as a high molecular weight, they produce a powerful adhesive effect.
　　Expert in waterborne adhesives, Shanghai Rocky has over 10 years of experience in the development, application and sale of adhesives. The company is also ISO9001-2000 and SGS certified. By setting up service centers in more than 50 of China’s medium size and large cities, including Beijing, Guangzhou and Tianjin, Shanghai Rocky consistently delivers effective pre- and post-sales services to customers all over China.
　　Shanghai Rocky will use SinoFoldingCarton 2011, the best exhibition and communications platform for China’s folding carton industry, to introduce a new wave of low carbon adhesives. The company looks forward to connecting with other manufacturers and drawing more attention to the development of environment-friendly adhesives, to help customers keep up with the latest trends in low-carbon and environment-friendly technology.