This eagerly anticipated machine was launched at the end of last year and will be one of Xerox’s major attractions at the show.

　　The manufacturing giant claims it has set an industry benchmark C at 450 images per minute it is currently the fastest toner-based continuous feed device on the market. When set in a duplex configuration it can reach around 900 images per minute. The technology behind the machine is ‘non-contact flash fusing technology’, which incorporates high intensity xenon lamps. One of the areas Xerox is targeting with the 490/980 is the much talked about transpromo market, where full colour transactional statements incorporate marketing or promotional messages. The market has yet to take off in the UK and Xerox is one of many digital press manufacturers trying to push the benefits of transpromo at Drupa.