AMERICAN
RR Donnelley Wins Harrah’s Deal
2008-10-30 09:00  ???:1724

  RR Donnelley & Sons won a multi-year $60 million print contract with Harrah’s Entertainment. The agreement calls for printing commercial and forms jobs and fulfillment work for the casino giant’s properties across the U.S. and in Ontario, CN.

  Harrah’s will also use RRD’s CustomPoint Web-enabled, comprehensive print management system. CustomPoint offers digital print ordering, on demand fulfillment, direct mail campaign management and document customization.


  "Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership," says John Baker, the company’s VP of procurement and enterprise effectiveness. "As we sought to achieve the best value and lowest total cost of ownership from our print management program, we saw these same qualities mirrored by RR Donnelley."


  RR Donnelley was recently recognized with IKEA Group's Tulip Award as its best global printer of flyers and brochures. The printing giant will report its Q3 earnings next week.