GMC Software Technology announces SourceLink, a leading marketing service provider, has consolidated its software technology platforms and cut development times while dramatically increasing new business potential with GMC Software Technology.

　　SourceLink delivers communication solutions. By combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing. Headquartered in Chicago, SourceLink operates in five U.S. locations.

　　“In addition to using up to four different software applications, each requiring annual licensing and maintenance fees, our IT staff was overburdened when it came to developing new customer applications,” says Steve Cousins, vice president technology, SourceLink. “With new solutions from GMC in place, we’ve been able to consolidate our software platform, minimize licensing and maintenance fees while reducing development times from 50 to 70% in most cases.”

　　Utilizing a full range of applications from GMC Software Technology, SourceLink will be able to streamline existing projects, reduce overall costs and engage new lines of business to complement its existing offerings.