Key PrintCity member executives, with their special responsibility as active drivers of the direction of the Alliance, held a meeting on May 25.

　　For the long term PrintCity Alliance Strategy, members UPM, Sun Chemical, manroland and Océ agreed on:

　　Full commitment to 'digital' within PrintCity – this has growing importance for all
　　The Value Proposition of the PrintCity Alliance – for members and customers
　　Importance of the alliance Annual Strategic Plan – member coordination & value
　　For drupa in May 2012, alliance members are committed to working together for:

　　Strong visibility of PrintCity as a visitor central focus point – attraction
　　Good customer guidance in Hall 6 linking all attractions & members – information
　　An emphasis on the 'Future of Print' in a multi-media society – vision
　　Key focus areas will include Digital & Offset Printing, Value Added Printing & Packaging 　plus Lean & Green hot topic visitor attractions.
   
　　More information on PrintCity attractions for drupa will be announced later in 2011.